River Island is one of my daughters favourite affordable stores, as a teen who wants to buy his own stuff now, its an acceptable store amongst peers and does a nice line in cool teen boy’s shirts, suiting and casual gear too.
Certainly if the press show is anything to go buy, the womenswear design is fairly out there and experimental and that extends to the cool kids fashion too. A new baby/toddler line of River Island Mini which launches this month for newborns to 3yrs old features a funky blonde leather look biker jacket and graphic bold printed dresses.
There is a strong focus on animal print and fake fur for the autumn/winter, a cool boys varsity jacket with a City skyline photoprint, an amazing gold studded black biker jacket and a great swirling neon pink party dress.
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